What @pamelaweir is Tweeting
- 26 Movie Posters Recreated in Lego | Amusing Planet http://bit.ly/cG6I5C #
- "How to Write When You’re Scared Spitless | Write to Done" – http://bit.ly/awU5sU (via @markdykeman) #
- Understanding why Social Media works, in less than 3 minutes http://bit.ly/cz5Zft #
- @MarkDykeman Thanks, Mark! I couldn't do it without your help! in reply to MarkDykeman #
- Getting tons of compliments on my new company website. Thanks for your support! #
- How Fast Company Confused Ego with Influence http://bit.ly/c92kDs #
- If Cell Phones Are Behind the Bee Decline, What Are They Doing to Humans? – Science and Tech – The Atlantic: http://bit.ly/a4LL0P #
- Cross-border hopping http://bit.ly/dhfEiC #
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What @pamelaweir is Tweeting
- 26 Movie Posters Recreated in Lego | Amusing Planet http://bit.ly/cG6I5C #
- "How to Write When You’re Scared Spitless | Write to Done" – http://bit.ly/awU5sU (via @markdykeman) #
- Understanding why Social Media works, in less than 3 minutes http://bit.ly/cz5Zft #
- @MarkDykeman Thanks, Mark! I couldn't do it without your help! in reply to MarkDykeman #
- Getting tons of compliments on my new company website. Thanks for your support! #
- How Fast Company Confused Ego with Influence http://bit.ly/c92kDs #
- If Cell Phones Are Behind the Bee Decline, What Are They Doing to Humans? – Science and Tech – The Atlantic: http://bit.ly/a4LL0P #
- Cross-border hopping http://bit.ly/dhfEiC #
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What @pamelaweir is Tweeting
- Wow… I'm not the only one. Just had a huge tremor out here in the boondocks. Freaky. #
- RT @MarkHeartofBiz Letting the Silence Master You http://bit.ly/dvWpQW #
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What @pamelaweir is Tweeting
- RT @copyblogger How to Use Stories to Change the World http://bit.ly/b2F6tA #
- Check this video out — The Trews Locked Doors http://youtu.be/wLbGZLxkYbg #
- Well, I guess I'm off to the book store to get another copy. I'll find it as soon as I get home and put the new one down. #
- RT @pamslim How can you go to your customers instead of hoping they come to you? http://bit.ly/aeDxAH #
- RT @Ribeezie Top 5 Marketing Articles to Jump-Start the Week: Conversions, Subscribers, & Plugins .. http://bit.ly/b2YDCb #
- I've misplaced my copy of #Engage It's somewhere in the house, I just can't remember where I put it down. Really need it right now. #
- @mmangen I'm good. How are you? We need to catch up one of these days. in reply to mmangen #
- RT @mmangen Hate Paypal Fees? Check out the alternative http://bit.ly/aKL7o6 #
- RT @sixrevisions 40 Useful and Creative Infographics http://bit.ly/b1cjSa #
- Is anyone else having Firefox issues? It has been making work impossible since yesterday morning. Nothing but crashes and time-outs. #
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What @pamelaweir is Tweeting
- RT @ThisIsSethsBlog Seth's Blog: The difference between strategy and tactics http://bit.ly/4nnzaY #
- Olive Oil Offers Breast Cancer Survivors a Surprising Benefit http://bit.ly/bsZ0v9 (via @TheDailyBlonde) #
- RT @collegehumor Awesome Lady Gaga Acapella Cover http://bit.ly/a5cWh0 #
- Discovering A New Guide To Help Chart Our Course Through Social Media Marketing | The Digital Lett.. http://bit.ly/d2s2BG #
- @cynstarlight Good luck! Or break a leg! Whichever one gets you the part! in reply to cynstarlight #
- @CopywriterTO I hope your workshop went well. Sorry I couldn't make it. #
- Fantastic best work series going on at @thoughtwrestling's blog http://bit.ly/9rwbAV Interesting to read how others create on a daily basis. #
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Twitter Weekly Updates for @pamelaweir
- Too funny! RT @garyvee: OMG!!!!!!!!! http://bit.ly/9YCuxi ( kid video spoofing me ) (via @GabeStrom) #
- @JustinKownacki I hear good things about Mind Meister http://bit.ly/mVtTw in reply to JustinKownacki #
- RT @twrestleblog How to use mind mapping to kickstart a creative project http://bit.ly/8ZXnA6 #
- RT @jaimealmond: Find out the Biggest B2B Copywriting Mistakes with the fab @CopywriterTO at a breakfast event in TO – http://bit.ly/c2HIu1 #
- RT @sengineland Why B2B Blogs Aren’t Achieving SEO Success http://selnd.com/9fyt81 #
- @kimparsell A Super charged Thunderbird. It was always falling apart, but I loved it. Way too fast for a first car.
#wpdrive #firstcar in reply to kimparsell # - Now @thetrews are playing Ishmael and Maggie. One of my other favs. Good morning show on Canada AM. #
- Watching @thetrews sing Highway of Heroes on Canada AM. #
- RT @socialmedia2day Social Media in Small Business is Anything But Small http://bit.ly/aCF0yF #
- I Tweet, Therefore I Am… Empty? http://bit.ly/98UnqW #
- RT @twrestleblog Introduction to Outlines | Thoughtwrestling http://bit.ly/cRjTVm #
- From one of my favorite blogs: LOST: Thoughts just before The End. http://bit.ly/cB312Z #
- Heading out to the @thetrews show in Grand Bend. Can't wait. #
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Twitter Weekly Updates for @pamelaweir
- Top ten reasons why it is better to create than consume http://bit.ly/dfnz83 #
- RT @ThisIsSethsBlog Seth's Blog: Who is easily manipulated? http://bit.ly/bXXs5k #
- @Ribeezie Love it. Great site design. in reply to Ribeezie #
- Highway of Heroes http://youtu.be/QrkgV5bl7kQ (via @thetrews) #
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I Know What You’re Saying, But Do You Know What You’re Implying?
I’m a huge fan of commercials. While other people think commercials are the optimal place for conversations and snack replenishing, I shush the room and get more comfortable.
I watch, listen, analyze and make notes on quality or improvement.
When this commercial started, I just assumed it was another Toyota spot about their recent recall issues. I was right. But when I heard the entire script, something felt really, really wrong.
Just listen and tell me if you hear it too:
The line that caught my attention was: “Our comprehensive star safety system is NOW standard on every vehicle we make.”
So, my question is why wasn’t it before?
In an effort to communicate clearly with our customers, I think we often forget how our word choice can affect our sentiments. I get what they meant to say, but they’re really telling us that safety across the board only matters once you get caught doing something wrong.
Why not say, “We’ve implemented a new comprehensive safety system on every vehicle we make?” Or, “We’ve improved our car safety and testing systems?”
While the commercial is well done and taps into the emotions of their customers, I think they could have made that line more powerful and less distrustful.
What do you think? Am I making something out of nothing, or did you hear it too?
Review – Putting the Public Back in Public Relations
Image from Amazon.ca
Putting the Public Back In Public Relations by Brian Solis and Deirdre Breakenridge
First, don’t be put off by the “PR” aspect of the book.
Believe me, this is not another Public Relations theory book. Though Solis and Breakenridge do discuss the history and traditional practices of the industry, it’s more of a planning and practical guidebook for using new PR 2.0 strategies to build trust and credibility.
This book doesn’t just put the “public” back in public relations, it puts the human back into community relations and business promotion. Forget about automation and accumulating media hits, and think about creating a plan encourages others to continue to be interested in, and involved with, your company.
“Fusing marketing, PR, community relations, product marketing, and customer service in an entirely new, socially aware role.” -PPBPR
Solis and Breakenridge address the real problems with PR, and how the industry’s reputation has declined over the years. The internet has put a spotlight on PR’s worst-practices and blunders, and the authors identify how conscientious PR practitioners can begin to change the way others see the industry as a whole.
How to Raise the Bar in Your Own Company
Every once in a while, we stumble on something that truly resonates with our own ideas about how to run a successful small business.
I can’t remember where I found the link for this video. Most likely, it originated in a tweet and I clicked through to find Jason Fried’s post “The Bar for Success in Our Industry is Too Low” featuring David Heinemeier Hannsson’s talk at Startup School 2008.
All I know is that I’ve watched the video several times over the last few days. Though there are many differences between our industries, the problems we face are quite similar. When it comes to working online, there are so many expectations that act as obstacles to our success. We live in a new media world of “free,” “instant success,” and the work week that’s over before lunch hour every Monday. It’s creating high expectations with little commitment from our clients and ourselves.
The most important points: Read more
